From a simple visual element (your Corporate Logo) to the symbol of Marvel (the Trademark), we will guide you, bit by bit, to engage more customers with your brand. We all know the importance of effective marketing and branding in today’s world. And it becomes much more important if you are a corporate business owner. In order to run a corporate enterprise smoothly, you need the best branding strategies for your brand and that is what we are here for you. We bring you a guide that will take you through all the prevailing trends and current developments in the marketing world. With consumerism on the exponential rise, market competition is getting supersaturated, and to make your place in such an overwhelming competition you need to be unique and organic.
In a world where everything that is attractive becomes an instant necessity, you need to mark your presence well noticed. And for that, you need that one tool for your business that can become the voice of your brand – The Logo. So, here is a rundown:
What is a Corporate Logo?
Starting with the most basic question, we will define what exactly you should be looking for when you are a corporate business owner. A corporate logo is slightly different as compared to the traditional logos or the casual ones. With certain traits and personality of its own – Your logo should be formal, professional, and seemingly attractive. It should also have the basic element of speaking for itself. Because you cannot give a description of your logo everywhere. A tagline can do the job but according to the experts, it is essential that your logo should be self-explanatory and a layman should get to know immediately what you are trying to communicate with your logo. Sounds like too much for a tiny piece of visual element, right? Yes, A logo carries a lot of responsibilities other than just symbolization. And when it’s a Corporate Logo, it becomes vital that it should contain the following qualities: Simple, Distinct, Versatile, Appropriate, Targeted, Memorable, and Timelessness.
Want to see a quick example of all these qualities in one Logo?
Have a look at this masterpiece.
This is a classic example of a Corporate Logo that is outright graceful and contains all the traits that a corporate logo should. We all know how a Japanese Automobile company suddenly emerged out of nowhere and took down the biggest of the Automobile Brand, General Motors. There is no doubt that Toyota makes some really good cars, but they make really good branding strategies as well. If only we can understand the meaning behind their logo, we will be able to clear up the basic question – how a corporate logo helps you engage customers, what is the most effective method to plan a logo. The timelessness of a logo is its biggest quality because you don’t aim to run a business for a short while and then wind up, but one corporate business is planned to dominate the market for at least a century and that is what Toyota has done successfully. It has been 83 years since the brand launched its first car and yet today when you see a car with this beautifully designed logo, you become relieved that it is something good.
So how did they do it?
They considered all the aspects of their industry, made the experts brainstorm, did thorough research, studied the market, followed by some more research, and then came up with something that became the Trade Mark in the automobile industry.
That is how you engage your customers
Let’s take into consideration one more giant corporation whose product is consumed by 2.2 billion people in the world. That makes around 30% of the whole world’s population. Now imagine this, you launch a brand and it becomes so viral that you change the market dynamics forever and that 30% of the whole world uses your product. Don’t even talk about the money you would be making, think about how you will handle that much. Yes, you have guessed it right. We are talking about Facebook.
Acceptance
As soon as you come up with something like this, you are ready for a big impression and a warm welcome. It is the acceptance that makes your brand a household name. A corporate logo should be simple enough to be relevant to the public easily and can be printed on any surface or object.
Uniqueness and Versatility
A corporate logo should exhibit uniqueness and versatility; these two qualities go hand in hand. How you maintain the originality of your Brand and then also adapt any necessary changes in accordance with the market demands. As an example let’s look at this beautiful evolution of the amazing Google logo. Within 18 years, they updated their logo around 8 times but never did they lose their originality and distinctiveness. And these are some very important elements of a corporate logo because you want to keep the customers engaged, obviously, your products and services play a more important role in retaining the customers but your impression does, however, affect the overall engagement.
Hit the Bull’s eye
Another essential aspect of a corporate logo is to target it to the right audience in the right environment. This keeps your audience close to your brand. They even lookup for your brand from multiple choices because you did your targeting right. If your brand sells everything that one can imagine or that everything that can fit inside all the letters of the English Alphabet, what should your corporate logo look like?
Exactly! We are talking about the world’s biggest retail brand. They not only sell everything but they show it in their logo. Notice how that little swoosh sign is linking the ‘a’ to the ‘z’, telling their customers about their mastery in the business. And that is how you influence the market.
Bottom line
A simple lesson to learn here is that whatever you do and how you do, just when you need logo design help, you should definitely consult the professionals. There are numerous professional logo designing services out there that not only guide you towards designing a corporate logo but also provide you with complete branding solutions such as @LogoMagicians.