A logo is the visual identity of your company and it plays a major role in representing the values, the company’s mission, and the products or services it deals in. In fact, logos are so important that without a logo we would not be able to promote, advertise or market anything. Therefore, it is therefore, important that you keep the following factors in mind when you decide to design one.
Unquiness
It is advisable that you try to be unique by creating your own design. This is especially true for an organization which has been around for some time already. Try to make your logo as unique as possible. The more unique the logo is, the better it will be accepted by the public. The most unique logos have the most successful companies and hence you should take care to ensure that yours also is unique.
Colours
You should ensure that the colours chosen for your logo are appropriate for its purpose. Although some colours do not look good with certain logos, other colours blend well with them. The most effective colour choice is dark or black, but you should always try to make your logo look attractive. A well-designed logo will not only make you visible to the public but will also have a positive effect on the success of your business. If your logo is not a simple, attractive and professional Logo Designer in Bangalore then no one will ever think of using it.
Avoid Patterns
It is advisable that you use solid colours when designing a logo. Avoid using any patterns in your logo or trying too many colours. The best combination of colours is one which complements the product or service you are trying to market. However, you should avoid going overboard, as you might end up making your logo look bad.
3D illustration
You should avoid using graphics and animations in your logo. If you want your logo to be noticed, you can have a picture or a 3D illustration of your product or service to be incorporated in your logo. However, it must be in a sensible size so that it does not take up all the space on your logo sheet. It is better to opt for vector graphics, as they are more sophisticated and look much better than their non Vector counterparts. Also, vector graphics are easier to use.
Typography
Another important thing to keep in mind is the typography. Your font should not be fancy, but it should be readable enough. To make your logo readable, use a font size that is easy to read. Do not overdo it with the type of font or colour. Also, do not use fonts that are hard to read. Again, this will make your logo unprofessional and will not give the desired impact.
Color scheme
The colour scheme of your logo will depend on the overall appearance of your business. If you have a flashy restaurant, then your logo should be bright red. A big business logo on a tiny leaf would be pointless. However, if you are offering flowers and jewellery, you can try a range of pastel colours. This will make your logo much more appealing to customers.
Convey Brand Message
A good logo always communicates the intended message very clearly. Your logo will convey the message, whether it is a sales pitch or a call to action. So, make sure your logo does all the right things. You can go in for complex logo animations if you want to. But that is the last thing you should do.
Simplicity
Your logo should be simple and must not be too difficult to understand. The simpler your logo, the better it will be for customers. Most people get stuck on how to design the perfect logo. You should always remember that the logo is what will give customers a glimpse of your business. Hence, make it as simple as possible with a freelance logo designer.
Shape
A logo can be circular, triangular, heart shape, or any other shape. The reason for this is to attract customers. The size of the logo also depends on the client, as big companies usually need a larger and thicker logo to attract clients. Proper research on the requirement of the company is therefore very important before you start with a logo design.
Content
The content of the logo is also very important. The design should be such that it should accurately depict the message of the company. Therefore, it is necessary to understand the target customer so that the designer can create a logo according to their needs and tastes. The design of the logo should be such that it gives more information about the company. The message of the company should be conveyed to the viewers in the logo.
One of the most important factors to consider while designing a logo is the uniqueness of the logo from other logos. This uniqueness is achieved by drawing an unusual shape that does not come in a similar shape to any other logo. There is certain software available in the market that helps you in creating unique logos. However, it is very important to choose the right software for designing a logo, as there is certain software that gives you very general designs and fails to give unique logo designs.
Memorable
One of the most important factors to consider while designing a logo is to create a logo that is easy to remember and understand. A well-designed logo will have easy logo identification. For instance, if an individual sees the logo, he will not have to look hard to recognize the company name, as he will immediately recognize it from the logo. An attractive and colorful logo will also ensure easy recognition.
Concept
The logo should have a clear concept that is easy to relate to. The color combination of the logo should be attractive enough to create a good logo. A good designer will be able to visualize the overall look of the logo before designing it. This will help the designer to choose an appropriate color combination for the logo.
Logo Utility
One of the most important factors to consider while designing a logo is the logo’s utility. The logo should serve some useful purpose. Its usage is very critical as people will judge the effectiveness of the logo by its usage. The logo should be easily readable and clear to all. All these factors would increase the effectiveness of the company’s logo.