Emails are the essentials of everyday businesses. It is a great tool for communication but not always do people use the right tools and tricks to send emails. Emails are valuable, but it creates challenges for many writers. Email is not only used for business purposes but also used to contact friends, teachers, and supervisors. Those emails can be about requesting information, applying for jobs, scholarships, or internships. The messages you send differ in their formality, the audience you are sending it to, and desired outcomes, depending on your purpose.
You may better convert your leads into customers by sending the proper email because you send a context message that enables your audience to value. This will assist you to form relationships, create confidence and enjoy your readers continuously. There are several mistakes people do while writing or when sending emails.
57% of the email recipients consider an email to be spam if it is not written the right way or if it seems irrelevant. If you keep sending the messages the same way, they go in their spam folder. When someone opens your mail and is reading it, that means they are giving you the time and they want to know what you want to say, make sure you earn that time. When you write an email, write an introduction that makes the reader feel welcomed rather than you asking for favors. Consider their time as valuable as yours.
Emails with errors have a response rate of 5% lower than error-free messages. If your email is filled with typos or errors, the reader would feel that you are less interested in what you have to write which directly makes the reader less interested in what you have to say.
Remember to write something catchy in your subject line. Emails tracked from around 8000 companies prove that the words in your subject line can either help you or hurt you.
Luckily, in the digital era, some tools that help you write the right emails are called Email Marketing Tools. Email Marketing Tools are software or applications that are used in email campaigns. They are used for various purposes: Email design, Email building, Sending Email, Optimizing email, Measuring email metrics, or Generating reports for emails.
While e-mail marketing has been established for over two decades, more marketing automation and customer relationship management (CRM) tools have developed that are included. Email marketing is perhaps more popular than ever before, and email marketing can help you expand whether your business is just starting or over 25 years old.
Here is a list of top Email Marketing Tools for any kind of business service.
HubSpot
HubSpot offers a trustworthy and functional email marketing solution, which is free to emerging companies. With the easy drag and drop e-mail builder, you can generate professional marketing emails to engage and increase your audience. You don’t have to wait for IT or designers to help with the drag-and-drop email builder. Use HubSpot CRM to generate tailor-made touchpoints for your customers free of charge using the free email tool.
HubSpot email marketing tool is free for up to 2000 emails with an upgraded solution for up to $50.
MailGenius
MailGenius is a free application to analyze your emails and detect errors to send your message to the spam directory. To make sure that your email reaches your beneficiary’s inbox, you can run a delivery test. It will not be opened otherwise.
The tool lists everything you can do to prevent you from falling into the spam folder, with handy advice and information on fixing any problems that you may have. Even the best copy and subject line of an email can only go as far as spam lands on your message. Delivery difficulties can have a serious influence on your email marketing initiatives, so it’s crucial to be proactive and test your technique. This is a FREE email marketing tool service.
GradeMyEmail
GradeMyEmail provides simple tests and tools to ensure that you publish basic email authentications, including Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM) record, Domain-based Message Authentication, Reporting & Consistency (DMARC), and that you might even consider setting up Brand Indicators for Message Identification (BIMI) for your messages. Enter your domain on the main page and quickly summarize your current settings and possible blocklists for your site.
MailChimp
MailChimp is one of the world’s most prominent providers of email markets mainly for offering an email marketing plan that is always free of charge.
MailChimp includes a simple drag-and-drop email builder, automatic answers, group segmentation of contacts, and easy analytics monitoring. You can also configure delivery times based on the timezones of the reader, and you can configure geological segmentation.
With WordPress, Magento, Shopify, and many other platforms you can easily integrate MailChimp.
MailChimp provides a free plan to send 12,000 emails to up to 2,000 subscribers forever. This plan is somewhat limited because capabilities such as sending optimization, advanced segmentation, multi-variable testing, etc. are not available. You must also show your branding in your email. Finally, support is just limited to an e-mail that is good if you are an amateur but you need trustworthy help as a genuine business.
The pay-off options for up to 500 members start at $10 a month and the prices climb by $500.
We all know the importance of sending emails the right way. So, choose the best Email Marketing Tool option for your business or any other work and get your reader’s attention.
Author Bio:
Eeba Mak is a research analyst at DealMeCoupon, an expert in producing engaging and informative research-based articles and blog posts. Her passion to disseminate fruitful information fuels her passion for writing.