Mobile apps have only recently emerged and this technology has quickly become part of a market that moves millions of dollars annually. The proof of this is that this technology has exceeded the limits of innovation daily, and through the cell phone it is possible to optimize daily activities, to buy online, to buy services, to study, among other advantages. In the corporate sector, those who want to excel in their niches should evaluate the possibility of joining this technology in their companies, but for that, you need to know how to turn projects into applications.
It is very difficult to imagine today the world without smartphones and tablets. Because of this diffusion, it is important to always be in tune with the latest technology to captivate users. Here are 7 innovative apps features that your business needs to know and use to make a successful application and relevancy.
1. Receive feedback and information from users
You can customize spaces to get feedback on customer services and experience, and from the analysis of that data, improve the app. Coiling information about users, such as age and location of access, or understand the usage pattern of the app, such as times and days of more frequency, allows to constantly improve services.
All office mobile content is sent directly to the cloud and can be opened on other devices such as Android smartphones and tablets, PCs, iOS devices (iPads and iPhones), and Windows Phones. In addition, you can access Office documents stored in Ondrive, Ondrive for Business, and SharePoint.
2. Customize the application to the user’s liking
The more the user feels that the app reflects their way, the more relevant it will be to use. Therefore, providing customization functions, such as styles, colors, and sizes, as well as privacy options, is essential. But customization does not necessarily have to be done by the user. In order to improve accessibility, it can happen automatically. The app identifies older users, for example, and then buttons and texts become larger.
Third party tool is another very simple option that shows you how and how much of your internet was used, which can be seen by day, week, month or the grand total. It’s totally free and does not offer as many options as the other apps we mentioned, but worth checking out.
3. Integrate the application with social media
It’s almost unlikely to find a smartphone user who does not use the device to communicate on social media. An interesting and simple way to integrate your app into customer life is to make sharing buttons available on Facebook, Twitter or WhatsApp, for example. The more an interesting product or even some relevant content is shared, the more your business will be made public.
4. Use mobile push notifications
In the early days of the internet, pop-up windows always showed up showing extra information while browsing. Push notifications now play that role on mobiles: they’re sent by directing content to the app that’s a subject of attention. When used with restraint and planning, they are great allies to make steady the use of your app in the day to day of a customer.
5. Improve information gathering
Especially in applications with a large number of different information to be queried, the delay in finding what you want can frustrate many users. Smart search systems can be used to bring the information you need at the right time. In addition, voice research and integration with personal assistants is a major trend. Allowing Google Now or Siri (computerized voices that help Android and iOS users, respectively) to perform simple tasks in your app is a very interesting feature.
Your feature can be installed on tablets and mobile phones, ensuring access to information even outside the corporate environment and to access through the computer, just open your browser and everything is ready to use. This is certainly a slightly different alternative. The Data Counter Widget is not an application like the others, but a simple widget that shows you useful information about your direct internet usage on the home screen. It is very simple to use, very light and has a free version, so there is no reason to stop checking it out.
6. Give more space to videos
The video is the new digital media of success and the content that has more relevance in social networks among all types of user. Instead of extremely long texts or endless photo galleries, investing in audiovisual media is an efficient alternative to winning over customers. It is important to remember that many walks around with a cell phone in hand, producing content that can be used in actions and services within your app as well.
7. Facilitate the use and improve the experience
Finally, there is nothing more annoying in an application than the difficulty of finding information and constant crashes. All of the features for apps are worth as long as the user experience is as fluid as possible, always. One surefire way is to have a smart and intuitive design, making your app use easier, more dynamic, and more natural. Network Connections is also a great option, especially since it helps you to check if any application is collecting data from your internet usage in the background. When you start this app, it will show an IP address to which app servers are sending or receiving data.
The mobile application market has grown a lot in recent years and expectations for the future are also promising. Companies that want to stand out with this technology should evaluate their projects and check how a mobile application can increase their competitiveness, solve a problem or even optimize some process.
There are several cases where mobile application developers create innovative solutions. But to create these resources, you need to look at the needs of the market and assess what can be developed. Overall, most ideas for creating mobile apps arise from the needs of business and people. Virtual stores that observe large traffic from visitors accessing the site through mobile devices have a great perspective to create applications for mobile purchases, for example, and the applications to call a taxi from anywhere through the cell phone are also the result of these needs.
Sarah Feldman is a Digital Marketing Analyst and working in a digital agency named, Digital Express. A professional team of Digital Marketers, UI Developers, Web Developers and App Developers in Dubai.