Commercial photography has been in existence for many years, but with the emergence of online businesses, it has suddenly risen to the zenith. Whether it’s a grocery store, clothing shop, food points, or any other business, nowadays, every commercial sells its products and services on the internet. It has greatly boosted the demand for commercial photography. However, with the increasing demand for commercial photographers, the competition between them has also increased. More and more professionals prefer to work as commercial photographers to earn good bucks. To increase your market value, you need to do something unique in addition to great photography skills. Making eye-catching photography proposals is a great way to attract customers to your photography business. In this article, we will give you some tips to craft enticing commercial photography proposals. But before that, let us know what the photography proposal exactly is.
What Is a Photography Proposal?
The potential clients always want to see your work and qualities before hiring. The proposal is a template that includes your photography skills and previous work. It allows the clients to take a glimpse of the working method and photography style. Hence, you have to make alluring proposals to get photography contracts from great clients. However, crafting an impressive commercial photography proposal is not an easy job. Making proposals is a blend of art and science; it means you need both artistic skills and basic format knowledge. A nice photography proposal is best for putting the first impression on the target audience.
7 Steps to Write Commercial Photography Proposal
Start With About Us
The first page of a photography proposal is the introductory one. It includes a brief overview of your team and your previous work; give it a little personal touch in lieu of keeping things formal. It is important to note that the client has seen many proposals, so your photography proposal should be distinctive to get noticed.
Attach Portfolio
The portfolio is the collection of your best clicks, and you can attach it next to the about us page in the proposal template. In this section, you can also mention what to expect from you during the photoshoot and how passionate you are about your profession and work.
Project Details
The next segment of the commercial photography proposal is project details. Describe your project in detail in this section, like at what time you will reach the shooting venue, how much time you will spend there, the list of must-have shots required by the client, etc. It would be better to write project details in bullet format rather than long paragraphs.
Types Of Services Available
After specifying the project details, the next step is to shed light on the types of services you want to provide to customers. You can include post-production services such as adjusting the color, cropping, and retouching of a photograph. Apart from this, you can also specify the formats in which the final photograph could be delivered to the client.
Overall Cost
Illustrate your hourly as well as full-day rates in this part of the proposal. Also, specify whether the amount is refundable or not. Write down the travel expenses and charges for the special photo session during the shoot.
Illustrates Billing Method
Billing is a crucial part of any photoshoot. It is vitally important to guide the client about the payment mode. Define all types of online and offline billing payment methods in the proposal. Do not forget to add the due date of payment to it.
Terms And Conditions
In the last, write down all terms and conditions of the contract. Remember to leave the space for you and your client’s signature at the bottom of this section.
Wrapping Up:
Try to write a commercial photography proposal in simple and easy words. It is true that photos play an important role in grabbing the attention of great customers. However, quality content also forces the customer equally to choose your commercial or corporate photography services.