Like most of the domains of digital marketing, Search Engine Optimization is an ever-changing realm. Digital agencies with the best SEO packages are familiar with SEO’s ever-changing nature. There are however some things that have remained the same here as well.
You may have questions like if On-page is still relevant or should you spend more energy on local listings. This article will walk you through the most basic tips that you should keep in mind in order to set up your SEO for success.
Best and basic tips for SEO success
Is the website slow? Remove unnecessary elements now
Let’s talk about our page load time, it is one of the most crucial factors in SEO. In the past, websites could escape with a 5 minute page load time but now, anything below 5-10 seconds is a disaster because your audience is smarter and their patience levels are lesser.
When a potential buyer visits your website and is stuck waiting for the content to load. They will leave the website thinking it is untrustworthy. Even search engines take this metric super seriously as your top organic rankings will get a hit if your site speed is not optimized. So look for heavy files and code that is slowing down your website and remove it.
Build healthy links
Most people out there think that if they add links to other sources in their content, they are compelling their own users to leave the website but that is not the case. The best SEO experts out there use trustworthy links in their content because that increases their authority on the topic and speaks for their research skills. Most of all, it helps their users and that means a good user experience created through meaningful content. This is a healthy SEO practice that will get you more domain authority and better rankings amongst your competitors.
Good Content
We have covered this many times before but there is a reason why content is king. Your content can be stuffed with all the right keywords but search engines might still have someone else ranking because theirs is more readable. For search engines, user experience and ease are what are the most important. You need to put your users first and just forget that you are writing for a search engine. You will automatically end up with a good and engaging copy that will get you the traction you need.
Image Optimization
This is very important yet so many business owners and professionals ignore this. Images are also content and they have to be optimized just like any other piece of content on your website. Images need proper titles and descriptions that have to be added in with keywords as they can also help you rank on search engines. People may be redirected to your content once they locate an optimized image on a search engine.
Optimization also includes working on the file size of the image to ensure it isn’t too heavy and doesn’t become the reason for the page load time to be dragged down and your website becoming slow.
Invest time on your social media
Your social media may not have a direct impact on your SEO rankings but they do increase the reach of your content and have the potential to bring in more traffic to the website. Having a good presence on social media will send signals for better rankings to the search engines as well so indirectly affecting your rankings. The best digital companies with SEO packages take care to set up your social media to aid your SEO.
Design for Mobile
Mobile, mobile and mobile, it will do you good remember that most of your audience is on mobile devices. People like the ease and mobile devices give them the ease of surfing content from anywhere. Your website should be mobile responsive, it should be easily accessible and readable on the mobile as is on desktop. Google literally penalizes websites that are not mobile-friendly. Do you see how important it is to have a website that is good for mobile?
Most SEO packages will include the above basic practices but you should keep an eye out for these 6 to make sure that your SEO is being set up for success. It will also do you good to go through these practices on your own to give you a basic knowledge of what SEO is and what must be done to ensure it ends up bringing good traffic to your website. SEO is a technical thing and it needs to be set upright. If the foundation isn’t strong, the rest won’t work for much longer.