Instagram (IG), also referred to as “gram” by the millennial generation. Launched in 2010, Instagram is a free photo and video sharing platform that was initially offered only on iOS, but now available in almost every OS. The reason why we love Instagram is that it gives us inspiration to go-to the places for clicking the artistic picture.
People even shared photos before Instagram. But, with its attractive filters and secure sharing options, soon, we were all addicted to posting our holiday hot dog legs and hipster food snaps in the gram. The media sharing app has gone a long way from once being a favorite for vacationers sharing their holiday pictures to now appealing to all kinds of influencers, advertisers, and brands.
Instagram has grown immensely over the few years, and it continues to enlarge its horizons. With many millions now using Instagram every day, no shortage of Instagram facts and stats show how popular it is. I have scoured the web and compiled everything I could find into one place.
So, here are the top Instagram facts for 2020 to shed some light on the rising importance of Instagram.
Top 7 Instagram facts
1. Instagram users statistics :
- Countries with the highest number of Instagram users are US – 120.7 million, India – 80 million, Brazil- 77 million, Indonesia – 63 million (as of Jan 2020). The US is the first and India second.
- There are 43% of females, and 31% of males are on Instagram in the US. While in India, it is 27.3% females and 72.7% males.
- Teens and young adults are the most active users on Instagram, and surely it isn’t doubtful. Young adults love grams.
- Instagram has 1 billion users using the app every month and more than 500 million users every day.
2. Average time spent by users on Instagram :
- The users of Instagram spend an average of 28 minutes per day on the platform in 2020. 63% of Instagram users log in once per day. And 42% check multiple times per day.
- Out of those 28 minutes spent by users on Instagram per day, a large portion (around 200 million) of them are checking out business profiles.
3. Instagram advertisements and publishers stats
- Instagram’s potential advertising reach is 849.3 million users, and these advertisers can reach a youth audience of 52.9 million
- Brands post an average of 2.5 Stories per week, and their Stories have an 85% completion rate.
- Brands grant Instagram influencers between $100 and $2,085 per post. On average, for videos, brands pay an average of between $114 and $3,138, and for Stories, they pay between $43 and $721.
- Instagram will earn $12.32 billion in ad revenue in 2020, and yeah, that’s a considerable amount.
4. Most used hashtags and most engaging post:
- Love – 1.7 billion , #InstaGood – 1 billion , #Fashion – 760 million , #PhotoOfTheDay – 745 million , #Beautiful – 629 million.
- Most of the photos have a caption.
- As we can see, love is the most used hashtag.
- Brands useless hashtags when posting videos, typically between 3 and 9.
- Netflix US created a post of their cast, which became the most engaging post.
- Also, Maybelline’s Brazil account that partnered with influencer @marimaria for the promotion of their product line is the most engaging post.
5. Trending emojis, gypsy, and filters in the gram:
- The heart love sticker is the most famous Giphy sticker in Stories.
- RENEGADE by @bryant & CINEMA STORIES 7 by @ruzaone are the trending story filters.
- Pleading Face, Face with Tears of Joy, Smiling Face with Hearts are the most popular emojis in the gram.
6. Most Followed Instagram Accounts:
- Instagram – 325 million
- Christiano Ronaldo – 196.4 million
- Ariana Grande – 170.7 million
- Dwayne “The Rock” Johnson – 167 million
- Selena Gomez – 165 million
- Kylie Jenner – 156.5 million
- Kim Kardashian West – 156.1 million
- Leo Messi – 140 million
- Beyonce – 137.4 million
- Neymar Jr – 131 million
- In India, Priyanka Chopra has the highest number of followers – 29.2 million, followed by Deepika Padukone – 27.1 million.
7. Some Interesting, fun facts of Instagram:
- The second most downloaded free app in the Apple store is Instagram.
- Approximately more than 40 billion photos have been shared on the app
- It’s expected that Instagram will account for nearly 30 percent of Facebook’s ad revenue in 2020.
- The first photo ever posted to Instagram was of a dog near a taco stand, taken by Instagram co-founder Kevin Systrom.
- Instagram is the 10th most popular Google query.
- More than 100 million photos are uploaded every 24 hours.
- Instagram is used by 25% of smartphone users.
- Instagram is currently hiding likes for the following seven countries: Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand.
- 5 PM on Wednesday is considered the best time to post on Instagram.
- The network was bought by Facebook on 9 April 2012 for $1 billion. At that time, Instagram had only 30 million users.