Let us get real: If you own a business, you need a solid social media presence to grow your business rapidly.
Who does not want that?
Having a business today means more than owning a physical store. In fact, most online stores do not even have a brick-and-mortar counterpart. The fast-phase life of consumers has been put into the equation, so plenty of big-name brands and small businesses went online to offer them the convenience of shopping at home.
Why is Social media Presence Important in a Business?
Old-school marketing materials like pamphlets and brochures have taken a back seat to social media ads. And why not? How many flyers and brochures have been tossed in the bin without being read?
More than three billion out of the 4.2 billion internet users also use social media. You can spend years distributing flyers to anyone willing to give you the time of day, but you can never tap people’s attention of this magnitude.
Social platforms like Facebook, Instagram, and Twitter allow you to interact with customers in real-time. It enables you to boost your sales through promotions while keeping your existing clientele in the loop.
Targeting a certain population is easier. Not only are you increase awareness for your brand when you promote it, but you are also reaching out to leads that have high chances of showing interest in what you offer.
Revitalize Your Social Media Presence with These Amazing Tricks
Many small businesses employ social media to promote their products. In 2018, 77.6% of them report using social media platforms for business promotions. That’s a lot.
The internet is vast. But even if it is far from getting saturated, standing out is the challenge. Establishing social media presence has become the bread and butter of new and old businesses alike. It sounds like an easy task to just sign up, post, and promote, but there is more to it than those actions. This is one reason why companies employ digital marketing companies to do their online marketing efforts. However, for those willing to take a shot without help from experts, all is not lost. Here are a handful of tips and ideas that can help you improve your social media presence.
Showcase Brand Consistency
There should be uniformity in your posts and even across your social media platforms. Incorporate logos in your photos to make them look more professional. Ensure that your images are of high quality. Don’t think that an image is multi-purpose. Each network has its own specs requirement. Facebook, for example, has a minimum pixel size requirement of 180×180. If you want high-quality photos, there is no need to seek professional help. You can use your smartphone, edit them a bit using awesome apps for enhancing photos, and post them in your feed after ensuring that they meet the profile size requirement of each social media platform.
Determine Your Target Audience
Yes, there are billions of social media users. Unfortunately, not everyone is a potential customer. A teenager will be enticed by hip and trendy clothes ads on Facebook, but most adults will just scroll past them. By identifying your audience, you can establish several grounds in your social media platforms, such as content type, posting schedule, and brand voice development. Craft different audience personas and understand their mindset and interest.
Keep your Posts Engaging and Sell Them
Content is king. You might have heard that several times. But after dropping mind-blowing content, you still have work to do on your social media page. Keep your audience hooked by regularly commenting on posts, joining conversations, sharing tips and tricks related to your product, or posting user-generated content. Remember to ask your customers if it is okay to post their feedbacks and reactions as a way to show that you appreciate them.
Utilize Automation the Proper Way
A lot of small businesses hesitate to trying this feature because of the impersonal and robotic feel it imparts. However, when done correctly, it will save you a lot of time. You just have to find the right technique. For instance, always add a personal touch to your automated replies. Caring for your customers requires a lot of attention, but it is unwise to direct all your attention to nurturing your pages. Just be sure to follow through and respond efficiently to customer’s queries as soon as possible.
A prominent social media presence is earned. There is no secret ingredient. You need to put in the hard work. Applying the tips above will help you secure your spot in your niche. Just be sure to always keep it SMART – Specific, Measurable, Achievable, Relevant, and Time-Bound – with your goals.